BBA221 Marketing Research Individual Marketing Research Paper Choose company and write about the marketing problem. The student must develop a Ma

BBA221 Marketing Research Task brief & rubrics

Assignment 1 Task

Individual Marketing Research Paper

Topic: The student must develop a Marketing Research project based on a clear marketing problem or opportunity, detailing the objectives, and explaining why they chose their research design method and how they arrived at their results.

Instructions and Grading Criteria

• Discuss the marketing relevance of the research question you will be developing (20%) • Explain why you chose the specific research design selection and the sample design methods (20%) • Discuss the development of the questionnaire or the choice of secondary data (20%) • Analyze and interpret the data using a specific conceptual model presented in your work (20%) • Build a strategic marketing recommendation to appropriately address the targeted market segment (10%) • In addition, 10% of the grade will be allocated to the structure of the work.

The student must structure arguments, facts and figures coherently to support the statements made for each element of the topic. The structure of the work should comprise the following sections:

Structure of the Assignment

a) Cover page: The first page must contain the full name of the student, the logo of the school, the date, as well as the name of the course and the name of the professor.

b) The Table of Contents. c) Introduction: Background, Scope and Method of Investigation. d) Critical Discussion: Analysis using theories and models studied in class, and use of facts, figures, graphs and visual material. e) Conclusion. f) Bibliography. g) Appendices.

Requirements

• Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the assignment will answer.

• Students must consider the use of theories and models, the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers. Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives.

• The work should be between 1500 and 2000 words (excluding the Table of Contents, Bibliography and Appendices).

• All statements made must be supported by facts, figures and references. • All sources of information must be referenced using the Harvard Referencing System • The task should be completed as a professional report and submitted (uploaded) in PDF format.

Formalities:

• Wordcount: 1500 – 2000 • Font: Arial 12,5 pts. • Text alignment: Justified. • The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week (12) – Via Moodle (Turnitin). Sunday 1 May 2022 23h59.

Weight: This task is a 60% of your total grade for this subject.

It assesses the following learning outcomes:

• All

Rubrics:

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge &

Understanding (20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.